How Single Use Plastics Can Affect Your Brand

Times are changing quickly, and being up to speed on sustainability is critical to your brand's success. Emphasising your company's stance on sustainable packaging solutions is an important part of this transformation, and ignoring environmental alternatives may undermine your brand's image. While clients may like your items, they may be lured to a nearby restaurant or café that not only delivers delicious meals but also prioritises sustainability.

Aligning your brand's values with those of your consumers may increase satisfaction and loyalty. Consumers are becoming more aware of how their shopping habits influence the environment.

The year 2025 is designated as an important milestone for sustainability objectives in the packaging sector, as described in the Australian Packaging Covenant Organisation's (2025 National Packaging objectives) report. Businesses are attempting to decrease single-use plastics and implement more sustainable packaging.

Customers are making decisions based on what is important to them in terms of the environment, rather than just on cost. Many people are ready to pay more for items from a business that is actively attempting to lessen its environmental effect.

Let’s speak about plastic...

For a long time, plastics were the sole choice for takeout packing due to their durability and resistance. However, the usage of single-use plastics has been identified as a global issue that contributes to environmental damage. None of the most regularly used plastics are totally biodegradable, thus they accumulate in landfills and leach into natural habitats. Consumer knowledge of the effects of single-use plastics on the ecosystem and the environment is rapidly rising, and as a result, they are more cautious of their shopping choices. 

We questioned customers about how they liked packing.

Packaging technology has advanced significantly in recent years, with several more sustainable alternatives to plastic on the market that provide all of the same advantages. 

Most single-use plastic goods have a more sustainable alternative. 

It all begins with research; do your bit for the environment by educating yourself on the 2025 National Packaging Targets, and discover what choices are available in the market that might help your company minimise its single-use plastics. 

Don't be modest about sustainability. 

Be upfront in your sustainability efforts; customers want to see how their favourite businesses are working to decrease their influence on Mother Earth. Whether you interact with your consumers via your website, social media, or media channels, remind them of why they should continue to support you and how you are contributing to a better environment for everyone. Take your consumers on a sustainable journey.  

Frequently Asked Questions.

Why should my company convert to sustainable food packaging?

Sustainable food packaging is an ecologically friendly option that meets industry packaging standards. It contributes to reducing the negative effect of single-use plastics on the environment, which is becoming more essential for customers.

What are the 2025 national packaging targets?

The Australian Packaging Covenant Organisation (APCO) created the 2025 National Packaging Targets to help guide sustainability initiatives in Australia's packaging sector. Here are the targets:

By 2025, every packaging used in Australia will be intended to be reused, recycled, or compostable. 

70% of Plastic Packaging to be Recycled or Compostable: This objective aims to increase plastic packaging recycling and composting rates in order to reduce plastic pollution and environmental impact.

The goal is to have an average of 50% recycled content in packaging materials. This promotes the use of recycled materials in the manufacture of new packaging.

The elimination of harmful and wasteful single-use plastic packaging: Eliminating problematic and needless single-use plastic packaging is critical to shifting our economy and community away from single-use throwaway plastic packaging and towards more durable reusable and recyclable packaging.

Are sustainable food packaging materials as durable as standard plastics?

Sustainable food packaging has advanced significantly in terms of durability and usefulness. Atpak provides both recyclable and compostable alternatives that are durable and ideal for a variety of food kinds, guaranteeing that they satisfy your company's demands.

How can I successfully convey my sustainability initiatives to my customers?

We encourage being open about your sustainability initiatives on your website, social media, and other media platforms. This enables you to convey a message that connects with your clients while emphasising your dedication to a better environment.

What are the advantages of utilising sustainable food packaging to enhance my brand's image?

Using sustainable food packaging may help your brand's image for environmental responsibility and attract consumers that respect sustainability.

Can I create sustainable packaging with my brand and logo?

Yes, Atpak provides tailored choices for sustainable packaging, enabling you to keep your brand identity while using sustainable packaging solutions.

How can I get involved with Atpak's move to sustainable food packaging?

You may contact Atpak to discuss and explore their product options, which include bespoke packaging. Atpak is here to help you migrate to sustainable packaging and improve the environment.