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Carrie Bickmore Wins Twinings Design Challenge
Carrie Bickmore has won the hotly contested Twinings Design Challenge, winning over other contenders Nicole Kidman, Emma Freedman and Samantha Harris. Carrie's design will go towards helping raise money to fund vital research into brain cancer, a cause that has had a huge impact on her personal
Carrie’s packaging design for the new Twinings Morning Tea Blend will raise 10c for every pack of tea sold over the next four years.
The Twinings Design Challenge is a competition that asked 33 notable Australian women to create artworks that will inspire distinctive pack designs for a new Twinings tea range. Each of these talented Australian's aligned themselves with a charity. The top four finalists were designs by: Carrie Bickmore (who raised money for her own charity, Carrie's Beanies 4 Cancer); Emma Freedman (whose chosen charity was Captain Courageous); Samantha Harris (who supported Make A Wish Foundation); and Nicole Kidman (who raised money for Variety, a children's charity).
Carrie Bickmore won the prize for her drawing of a female dancer and her design will remain on supermarket shelves nationally for the next four years. Ten cents from each packet sold will be donated to Carrie's chosen charity, Carrie's Beanies 4 Brain Cancer.
The winner was announced at a fabulous event attended by Stephen Twining, a tenth generation member of the Twinings family. Stephen talked about his ancestor, Thomas Twining, the founder of the company, and the person who opened Britain's the first tea room at No. 216 Strand, London, in 1706. Thomas was also the first to allow women to enter the tea house. Prior to this, women were forbidden to enter a coffee house and had to send their husbands or male servants to purchase loose-leaf tea from a coffee house. Thank goodness times have changed!
Carrie talked about her inspiration behind her package design. She was ballet dancer as a child which was the inspiration of the design. Carrie is passionate about finding a cure for brain cancer having lost her first husband to this disease.
Brain cancer is the leading cause of death in children and adults aged under 40 in Australia, yet survival rates have hardly changed in the last 30 years due to a lack of research funding. The five-year survival rate of brain cancer in Australia is 22 percent. Carrie's late husband, Greg Lange, died after a long battle with brain cancer. Now, Carrie is doing everything in her power to try and increase funding for the disease. Find out more here "Carrie's Beanies".
The event was a wonderful night with many celebrities on board, however let's not forget the charitable and humane reason for it all.
Thanks to my friend Christina, Sydney Event Blogger for the pics.
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