TARGET AND ITALIAN DESIGNER MISSONI COLLABORATE FOR ITS NEXT COLLECTION

Iconic Italian design house, Missoni, have collaborated with Target Australia and will deliver its designer collection to 60 Australian retail stores on October 8, 2014. This collaboration forms part of the retailer’s ‘Designers for Target’ program.

Target Managing Director, Stuart Machin, said the Australian retailer has built a successful history of designer collections and the collaboration with Missoni would be its best yet.

Missoni for Target will be Target’s biggest ever designer collaboration with over 220 products in the collection and will be available instore and online at target.com.au. Priced between $10- $129, with several statement pieces available for $169 this high-end fashion is affordable to most.

Missoni has been at the forefront of global fashion for over 60 years. With 14 months in the making, the two brands have worked hard to ensure that the collection will offer high quality fashion at affordable prices.

Missoni Creative Director, Angela Missoni, said it was the first time Missoni has collaborated with an Australian brand on a complete lifestyle collection.

“We thought Australia was the perfect setting for a collaboration and Target the perfect partner,” Mrs Missoni said.

Mrs Missoni has overseen the design of the collection, which features Missoni’s signature bold colours, textures and patterns across womenswear, menswear, kidswear, homewares and outdoor furnishings. The range also features several exclusive prints.

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